{"id":1107,"date":"2018-08-16T17:03:49","date_gmt":"2018-08-16T17:03:49","guid":{"rendered":"http:\/\/www.sayitwithacondom.com\/blog\/?p=1107"},"modified":"2018-08-16T17:03:49","modified_gmt":"2018-08-16T17:03:49","slug":"custom-condoms-help-inspire-change-for-life-at-terros-health","status":"publish","type":"post","link":"https:\/\/www.sayitwithacondom.com\/blog\/custom-condoms-help-inspire-change-for-life-at-terros-health\/","title":{"rendered":"Custom Condoms Help Inspire Change for Life at Terros Health"},"content":{"rendered":"
Throughout recent American history, those who suffer from addiction have been systematically imprisoned without receiving medical intervention. With no access to treatment, stable housing, or career opportunities, these individuals often find themselves in an ongoing cycle of abuse without the resources to begin recovery.\u00a0<\/span>While the United States spends upwards of <\/span>$74 billion<\/span><\/a> on \u201cincarceration, court proceedings, probation, and parole for substance-involved adult and juvenile offenders,\u201d just <\/span>$632 million<\/span><\/a> is spent on prevention and treatment initiatives.<\/span><\/p>\n Phoenix, Arizona in 1969 wasn\u2019t immune from this public health crisis. Many young people were in \u201cdesperate situations, because of bad trips on drugs, overdoses, and drug-related suicide attempts.\u201d Due to fear surrounding the police and hospitals, these young people had nowhere to turn, but a small group of friends \u201cresponded to their need and reached out to help them with a belief that people can change and with a commitment to not give up on them. That was the beginning of Terros.\u201d<\/span><\/p>\n Terros, derived from the Latin root word \u201cterr\u201d meaning earth, serves to help \u201cpeople high on drugs come down to earth and become grounded.\u201d Today, <\/span>Terros Health<\/span><\/a> is a multi-faceted health organization specializing in primary medical care, mental health care, HIV\/STI prevention, and addiction recovery. With four integrated clinics and eleven additional sites across Maricopa County, Terros Health meets a diversity of needs in the Phoenix region. With their new series of branded custom condom products, Terros has amplified their outreach capabilities.\u00a0<\/span><\/p>\n During the growing AIDS crisis in 1987, Terros expanded their recovery initiatives to include HIV\/STD prevention. By keeping their community safe when they needed it the most, Terros Health poised itself to become a leader in primary health care throughout the Phoenix region. Not only does Terros offer a full range of testing options, they also offer a robust assortment of educational programming and PrEP resources. With affordable treatment on a sliding pay scale, Terros recognizes the needs of the vulnerable in their community and makes their health a priority.<\/span><\/p>\n Seeking to raise greater awareness for the locations of their clinics and the services they offer, Terros enlisted the help of <\/span>Say It With A Condom<\/span><\/a> to provide a fun and easy way to engage with prospective patients.<\/span><\/p>\n Working with Terros Health was one of <\/span>Say It With A Condom<\/span><\/a>\u2019s most ambitious projects to date. In total, we created 15,000 pieces, including:<\/span><\/p>\n Gilberto Perez, the manager of Say It With A Condom\u2019s design team, tactfully incorporated Terros\u2019s logo and essential information in a compelling, eye-catching design. This was the first project where Perez had the opportunity to create a custom condom canister. \u201cWhat I liked about the Terros campaign was their consistent branding,\u201d Perez notes, \u201cthe whole project was cohesive and complete, they created a very well-supported campaign!\u201d The Terros logo, a bird taking off for flight, \u201cevokes hope, transformation, and continuous movement, and aligns with the purpose of <\/span>inspiring change for life.\u201d <\/span><\/i>This meaningful logo is accentuated by a thought-provoking question: \u201cEveryone has a status. Do you know yours?\u201d This encourages prospective patients to take account of their sexual health, potentially catalyzing them to come to Terros for testing. <\/span><\/p>\n<\/a><\/p>\n
Staying Healthy for Life<\/b><\/h2>\n
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Our Ambitious Project with Terros Health<\/b><\/h2>\n
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